Emmanuel Jacobs, COO, Shoptreo

Shoptreo Marketplace Is Exhibiting African Entrepreneurs And Homemade Products To The Rest Of The World


Feb. 10, 2022, 11:46 a.m.

Technology continues to impact our system significantly, and the more we embrace it, the more we get acquainted with it. The African culture has the power to harness this technology by queuing into it, learning the strategies, and making the most out of it.

Shoptreo wants to harness this technology, take the African culture digital and make every African product accessible. Founded in June 2021 by Emmanuel Jacobs and George Uteh, Shoptreo Marketplace is a platform that focuses on African informal retailers and African-made products and connects these sellers to buyers in and across Africa. Shoptreo’s website has been tailored according to the needs of these vendors, and its features allow vendors to market their products seamlessly.

Many visionaries in the African informal sector are skilled in crafts and homemade products but are limited and constrained because of limited resources, no funds, and the inability to access their desired customers. According to global partnership initiative statistics, the African informal sector constitutes about 85% of African entrepreneurs, and Shoptreo Marketplace seeks to invest in them.

“Most Africans skilled in the art of making homemade products like footwear and other creative products lack the needed technology to help them distribute their products across Africa. You will agree with me that the desire of every entrepreneur is to be known globally for the things they can produce. Yet, these entrepreneurs don't have the means or an effective B2B/B2C distribution channel,” Emmanuel tells DT Africa.

“We aim to create an environment that enables every African entrepreneur to carry out B2B/B2C sales without stress, by providing the needed tools to connect them with customers in and out of Africa and also encourage Africans to embrace African products just like the rest of the world does.

George, the CEO, also stated, “I always wanted to make a difference somewhere, somehow. I never knew I would venture into tech until in 2021 when my mom went out on a Saturday to the market, and I thought of how to make it easier for her and others to relax during the weekend and still shop for groceries. The only answer was tech integration which I didn't know much about. I only knew how to execute it but couldn't build a website or understand a front-end or back-end application. I had friends in the tech space and was fortunate to meet my partner. Since then, we have built Shoptreo Marketplace together, and I've been able to learn a lot more than I used to.”

“Over the past months, we have recorded positive sales and visits from different areas of Nigeria and West Africa, and we are glad to see the good turn up. We are committed to building a reputable business base to expand across Africa in 2024 to enable smooth trading among African nations. Shoptreo is here to make things easy for every African entrepreneur and set the pace for others to follow. We will reduce poverty among African informal entrepreneurs,” Emmanuel declared.

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About Uteh George Chukwuma (CEO)

Uteh George Chukwuma hails from Lekwesi, Umunneochi LGA, Abia State. His father worked at a bank that came with many transfers and saw him moving/changing schools. He finished primary education in Golden Angels nursery and primary school, Osho Drive, Olodi Apapa, Lagos. He proceeded to Dorcas Memorial College (DMC), Olodi Apapa Lagos, where he started his junior secondary education. He finished his junior secondary school in Enugu State at City Comprehensive Secondary School and relocated to Anambra State, where he completed his secondary education at Igwebuike Grammar School and Holy Ghost Academy.

He later studied Estate Management at Nnamdi Azikiwe University, where he embraced and learned how to be an entrepreneur. He has always wanted to make a difference somewhere, somehow but venturing into tech was never in the picture. However, his journey in tech began when the young entrepreneur sought to make grocery shopping easier for his mother and other African mothers.

About Emmanuel Jacobs(COO)

Emmanuel Jacobs hails from Delta State, Nigeria. The younger co-founder studied mass communication at the University of Benin, Edo state Nigeria.

He began developing an interest in technology at 15 and fully ventured into it at 25. The founder has also undertaken a few coding and robotic projects.

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Verny Joy Author

Verny loves to write poetry, fiction and quotes. Her love for writing landed her in journalism. She loves gadgets and travelling to explore new places.